laura stoddart

2018 Trends: What's hot in Journalling, Organisation and Stationery

2018 Trends: What's hot in Journalling, Organisation and Stationery

Following on from my last article on the Top 3 Stationery Trends of 2018, I promised to share some of my favourite examples of 'on trend' stationery that may be of interest to your customers. From Diaries and Journalling products to Social Stationery and Calligraphy sets - it's all covered in my blog this week...

When do card designs make good gift ranges?

When do card designs make good gift ranges?

If you visited the Greeting Card Hall at Spring Fair 15 years ago, all you would have seen would have been ranges of greetings cards. Fast-forward to this year, and when you walked the hall you will have seen a significant proportion of the exhibitors with non-card products on their stands, ranging from coasters to cushions. What has led to this diversification and can all card publishers put any design on any product format?

Read on to find out what to look for in a card design that means it will be successful on a gift too...