gift market

Why ‘lifestyle’ needs to be a top buying consideration for Independent Retailers right now!

Why ‘lifestyle’ needs to be a top buying consideration for Independent Retailers right now!

Earlier this month, I was asked to present on the Main Stage at Spring Fair - and ‘lifestyle’ was one of the major trends I talked about, explaining why it’s of particular importance during this time of economic and social uncertainty in Britain…

How will past trends help us prepare for 2019?

How will past trends help us prepare for 2019?

 It’s already the last day of Spring Fair 2019 and I’m still wondering where the whole of last year went?! So before this year flies by any further - lets take stock, reflect on the trends of last year and see which are likely to continue to effect us in 2019. Understanding this will help you decide what to include in your range and identify product areas or categories you might want to introduce, grow or indeed remove. It really is worth taking some time to read these tips and think things through before investing in lots of new products for 2019.

Interview: How to make the most of exhibitions

Interview: How to make the most of exhibitions

Earlier this week, I had the pleasure of being invited to speak to Small Man Media about the season's tradeshows and how to prepare for them with my top tips: '3 Musts' and '1 big Must-Not!'...

I was also asked some really insightful questions about trends in the industry... For the answers to all these questions and many more - check out the full Small Man Media article >

5 ways to use your independence to your advantage

5 ways to use your independence to your advantage

This week I have the pleasure of being at Spring Fair 2018 in Birmingham, speaking to independent retailers about how they can grow their brands, maximise their profits and compete effectively against the big retailers in the UK's giftware, stationery and greetings card markets...

10 things to consider if you're thinking of introducing new product categories to your shop

10 things to consider if you're thinking of introducing new product categories to your shop

Are you heading to Spring Fair 2018 taking place at the NEC in Birmingham over the next few days? Perhaps you're hoping to find some giftware to complement your instore range? Here are 10 things you'll need to consider to ensure that it sells and adds to your profitability...

When do card designs make good gift ranges?

When do card designs make good gift ranges?

If you visited the Greeting Card Hall at Spring Fair 15 years ago, all you would have seen would have been ranges of greetings cards. Fast-forward to this year, and when you walked the hall you will have seen a significant proportion of the exhibitors with non-card products on their stands, ranging from coasters to cushions. What has led to this diversification and can all card publishers put any design on any product format?

Read on to find out what to look for in a card design that means it will be successful on a gift too...