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When do card designs make good gift ranges?

When do card designs make good gift ranges?

If you visited the Greeting Card Hall at Spring Fair 15 years ago, all you would have seen would have been ranges of greetings cards. Fast-forward to this year, and when you walked the hall you will have seen a significant proportion of the exhibitors with non-card products on their stands, ranging from coasters to cushions. What has led to this diversification and can all card publishers put any design on any product format?

Read on to find out what to look for in a card design that means it will be successful on a gift too...