The links between stationery and craft are always strong, simply because so many crafting activities use mediums and materials that are in the core to the stationery sector. This year is no exception with calligraphy, journalling and colouring all being very popular with creatives both in the UK and abroad.
With the economic outlook somewhat curious for UK retail and a selection of high street mainstays falling by the wayside, there is one thing that hasn’t changed in British shopping landscape - brands of all sizes are all still competing for consumers attention, and those same retailers are always on the hunt for the “next big thing!”
It’s already the last day of Spring Fair 2019 and I’m still wondering where the whole of last year went?! So before this year flies by any further - lets take stock, reflect on the trends of last year and see which are likely to continue to effect us in 2019. Understanding this will help you decide what to include in your range and identify product areas or categories you might want to introduce, grow or indeed remove. It really is worth taking some time to read these tips and think things through before investing in lots of new products for 2019.
Following on from my last article on the Top 3 Stationery Trends of 2018, I promised to share some of my favourite examples of 'on trend' stationery that may be of interest to your customers. From Diaries and Journalling products to Social Stationery and Calligraphy sets - it's all covered in my blog this week...
Every trade show you go to, industry magazine you pick up or website you read will tell you what is 'on trend' - but as retailers and suppliers our role is to decide which trends are relevant to our customers and how we can tap in to this to maximize the opportunity it presents for us to grow our businesses by satisfying our customer’s needs.