Stationery Market

How will past trends help us prepare for 2019?

How will past trends help us prepare for 2019?

 It’s already the last day of Spring Fair 2019 and I’m still wondering where the whole of last year went?! So before this year flies by any further - lets take stock, reflect on the trends of last year and see which are likely to continue to effect us in 2019. Understanding this will help you decide what to include in your range and identify product areas or categories you might want to introduce, grow or indeed remove. It really is worth taking some time to read these tips and think things through before investing in lots of new products for 2019.

2018 Trends: What's hot in Journalling, Organisation and Stationery

2018 Trends: What's hot in Journalling, Organisation and Stationery

Following on from my last article on the Top 3 Stationery Trends of 2018, I promised to share some of my favourite examples of 'on trend' stationery that may be of interest to your customers. From Diaries and Journalling products to Social Stationery and Calligraphy sets - it's all covered in my blog this week...

Are these 3 Stationery trends relevant to your customers?

Are these 3 Stationery trends relevant to your customers?

Every trade show you go to, industry magazine you pick up or website you read will tell you what is 'on trend' - but as retailers and suppliers our role is to decide which trends are relevant to our customers and how we can tap in to this to maximize the opportunity it presents for us to grow our businesses by satisfying our customer’s needs. 

Interview: How to make the most of exhibitions

Interview: How to make the most of exhibitions

Earlier this week, I had the pleasure of being invited to speak to Small Man Media about the season's tradeshows and how to prepare for them with my top tips: '3 Musts' and '1 big Must-Not!'...

I was also asked some really insightful questions about trends in the industry... For the answers to all these questions and many more - check out the full Small Man Media article >

5 ways to use your independence to your advantage

5 ways to use your independence to your advantage

This week I have the pleasure of being at Spring Fair 2018 in Birmingham, speaking to independent retailers about how they can grow their brands, maximise their profits and compete effectively against the big retailers in the UK's giftware, stationery and greetings card markets...

The London Stationery Show 2016

What an amazing event the 2016 Stationery Show turned out to be! The two-day show on the Tuesday and Wednesday of National Stationery Week was the biggest, and I would say, by the far the best yet. With 155 exhibitors compared to just 71 five years ago, the show attracted a record number of visitors...

Last year I asked exhibitors to make the most of the marketing opportunity that entering the Stationery Awards presents – and they didn’t disappoint.

The entries in 2016 were up more than 100 on 2015 at 350 new product entries, which made for an excellent competition. I was lucky enough to Chair the Awards again this year and was pleased that the Judges were thrilled by the strength and diversity of the products entered.  With four new Judges on the panel there were comments about how useful it was to see focused selections of new products to evaluate and compare.  They were all making notes of products they wanted to follow up on.

Nuco International also had a successful Guinness World Record attempt for the World’s Largest Notebook!

To celebrate World Stationery Day (Wednesday, 27 April) Rebecca Saunders, Head of Development at notonthehighstreet.com, and Phil Pond of trend forecasters Scarlet Opus were invited to speak.

“Rebecca and Phil’s presentations proved that there is everything to play for in the stationery market as the products are recognised not only as making perfect gifts and self-gifting treats, but also as accessible fashion items and accessories,” said Chris Leonard Morgan, organiser of The London Stationery Show.

For me, The London Stationery Show has given life back to the UK retail stationery market; we now have a forum in this country where we can see the best of the stationery available in the UK so retailers can offer it to UK consumers. The market has a growing vitality and is gathering real momentum - which is very exciting.

I have worked in the industry since 1989 and despite threats of paperless offices in the 1990’s, the disappearance of paper diaries because of electronic organisers, and mobile phones as we entered the new millennium - our love of stationery has endured and sales of paper and pens are still strong. The biggest threat currently is our children not being encouraged to write and/or draw, and losing their manual dexterity because of the use of computers and iPads in schools. (More on this in my next blog.)

The 2016 show was a fantastic success and there is no reason to think 2017 won’t be great too. I for one am already looking forward to it!