If you've been to any of the season's Trade Fairs, you'll no doubt be excited by the prospect of the new stock you've sourced. But clearing old stock is just as important an activity - and can present a great opportunity to excite your customers and generate sales. Depending on the products you sell and who your customers are, your SALE strategy will vary.
As it's the final day of Spring Fair for another year, I've been reflecting on the highlights. Particularly the fantastic Gift of the Year Awards Ceremony on Sunday evening and the attention the winners' display in the Spring Fair concourse has attracted! I've been thinking why doesn't every supplier or manufacturer enter at least one eligible product for an industry award... every year?