Occasions Greetings Cards

How will past trends help us prepare for 2019?

How will past trends help us prepare for 2019?

 It’s already the last day of Spring Fair 2019 and I’m still wondering where the whole of last year went?! So before this year flies by any further - lets take stock, reflect on the trends of last year and see which are likely to continue to effect us in 2019. Understanding this will help you decide what to include in your range and identify product areas or categories you might want to introduce, grow or indeed remove. It really is worth taking some time to read these tips and think things through before investing in lots of new products for 2019.

It's a Kid's Life

It's a Kid's Life

At this time of year, it’s really evident that it’s a kid’s life! Card sending is all about marking occasions - be they personal and individual or seasonal and cultural. As a retailer, thinking about these in relation to children specifically can open up all sorts of opportunities to broaden your occasions offer and there has never been a better time to do it…

Celebrating the Big Day

Celebrating the Big Day

The great thing about weddings and anniversaries is that they drive a whole tranche of linked events that are card giving occasions. As retailers we need to consider whether these present an opportunity for us in terms of the products we offer. Once Easter is over it could be a strong product focus for you if you believe it is relevant to your customers and there would be enough demand to justify the space and stock investment needed. And if you decide to go for weddings ‘big time’ - here are my top tips for making your wedding range profitable…

Let’s Celebrate Occasions!

Let’s Celebrate Occasions!

Greetings cards are sold in more retailers now than ever before; from museums to motorway services, garden centres to Glastonbury. For many retailers a spinner of greetings cards is a really useful addition for shoppers who need a card to go with the gift they have just bought but the key question is what proportion should be for specific occasions?