Independent Retailers

How does the rise of ‘Health and Wellness’ impact the ranges that retailers stock?

How does the rise of ‘Health and Wellness’ impact the ranges that retailers stock?

As retailers, we should all be thinking about how we can maximise any opportunities that changes in circumstance present. More than that, we need to be keeping our eyes open and actively looking for them - and Health & Wellness is a growing trend that I believe we should all be paying attention to! Here’s why…

It's a Kid's Life

It's a Kid's Life

At this time of year, it’s really evident that it’s a kid’s life! Card sending is all about marking occasions - be they personal and individual or seasonal and cultural. As a retailer, thinking about these in relation to children specifically can open up all sorts of opportunities to broaden your occasions offer and there has never been a better time to do it…

The rise of Localisation and Personalisation in the Card and Stationery Market

Over the last few years there has been a significant increase in the number of retailers developing their own card ranges and publishers opening their own shops. So what is it about the current retail market that is making retailers and publishers take these initiatives when so many other retailers are closing their shops ?

Naturally, there are different motivations depending on where you are in the supply chain but when we examine closely, we see even players in the same sector have different reasons for doing this. The one thing that is the same for everyone is that they want to feel they can create a point of difference between themselves and their competitors and to encourage consumers to spend money with them. There are lots of ways that a retailer can do this and card retailers are no exception.

Let’s start with larger card retailers like Paperchase. They have been printing their own brand cards for more than 30 years. In fact a significant percentage of their card and stationery range is own brand and they have always used this as a unique point of difference so that customers who wants that type of product will have to shop with them. They have always been at the cutting edge of design and they have built their brand on offering innovative designs and product formats. This type of brand differentiation is critical for many retailers and developing own brand products allows them to do this; refreshing and renewing ranges as they feel they need to to keep them ahead of the competition. 

Traditionally this has been felt to be the preserve of larger retailers because of the volumes that have had to be produced to get reasonable cost prices. But with the advent of digital printing this is now becoming an option for many who want to do small print runs. For example, the National Trust who wants to be able to feature their stunning , buildings, gardens and landscapes at their individual properties; whilst litho print runs are rarely an option, good quality digital printing has opened up all sorts of opportunities for stocking wider ranges of unique images that visitors are keen to buy.

For me, this is part of the localisation trend we are seeing come to the fore to meet demand from consumers who want to buy something that has some meaning and relevance either to where they live or somewhere they have visited. This does not mean you have to be in a major tourist destination, but rather people enjoying spending time somewhere with friends and wanting to send or give a card.

If you are considering launching a range, it’s worth noting that your customers are not looking for an outdated photographic image either but rather a modern illustrative image or maybe something humorous that those in the know will understand… 

Are you brave enough to open a retail shop at the moment?

Are you brave enough to open a retail shop at the moment?

I expect most of you reading this headline would say ‘NO WAY’ - who would be daft enough to do something like that this in the current economic climate? Well the truthful answer is ‘plenty of people’. Both small independents and larger multiples. But why are they doing this when so many outlets are closing; what do they know that we don’t?

What does no more gratuitous gift-buying mean for homewares?

What does no more gratuitous gift-buying mean for homewares?

Anyone involved in retail knows just how hard it is to maintain sales at the moment. Now more than ever, every little bit helps and offering relevant and related products to supplement your homewares offer could be one way of increasing sales by driving up your average transaction value. So with this in mind what type of ‘gift’ products would be relevant to stock in a homewares shop?

2018 Trends: What's hot in Journalling, Organisation and Stationery

2018 Trends: What's hot in Journalling, Organisation and Stationery

Following on from my last article on the Top 3 Stationery Trends of 2018, I promised to share some of my favourite examples of 'on trend' stationery that may be of interest to your customers. From Diaries and Journalling products to Social Stationery and Calligraphy sets - it's all covered in my blog this week...

Are these 3 Stationery trends relevant to your customers?

Are these 3 Stationery trends relevant to your customers?

Every trade show you go to, industry magazine you pick up or website you read will tell you what is 'on trend' - but as retailers and suppliers our role is to decide which trends are relevant to our customers and how we can tap in to this to maximize the opportunity it presents for us to grow our businesses by satisfying our customer’s needs. 

Do you have eligible product?

Do you have eligible product?

Why doesn't every supplier or manufacturer enter at least one eligible product for an industry award... every year? With the many, many category options across the various industry awards, nearly every supplier or manufacturer has an eligible product - which means any buyer or retailer can stock award-winning product! It's time to embrace the fact that wherever you are in the supply chain you can use this year’s industry awards to your advantage. Here's how:

Celebrating the Big Day

Celebrating the Big Day

The great thing about weddings and anniversaries is that they drive a whole tranche of linked events that are card giving occasions. As retailers we need to consider whether these present an opportunity for us in terms of the products we offer. Once Easter is over it could be a strong product focus for you if you believe it is relevant to your customers and there would be enough demand to justify the space and stock investment needed. And if you decide to go for weddings ‘big time’ - here are my top tips for making your wedding range profitable…