With so many different approaches to selling Christmas cards - I'm often asked when is the best time to launch them? Of course, the biggest influence should be what your customers want. It is worth spending some time planning this and whether you should put your range out in two stages; maintaining your everyday sales without compromising your Christmas sales could be your biggest sales gain this Christmas.
DIY stationery is a big trend in 2017 so have you dedicated space for it in your shop?
Stationery users fall into two camps: those who just want a notebook to write in and a pen that works because "anything will do" (this article is absolutely not about them) and those who customise their stationery... those who really care!