Greetings Cards

How does the rise of ‘Health and Wellness’ impact the ranges that retailers stock?

How does the rise of ‘Health and Wellness’ impact the ranges that retailers stock?

As retailers, we should all be thinking about how we can maximise any opportunities that changes in circumstance present. More than that, we need to be keeping our eyes open and actively looking for them - and Health & Wellness is a growing trend that I believe we should all be paying attention to! Here’s why…

Merry Christmas and Best Wishes for 2019!

Merry Christmas and Best Wishes for 2019!

If you’re still working on Christmas Eve (and if you’ve not already had enough of Christmas) here’s a round up of my Top 3 blogs for making the most of Christmas as an Independent Retailer. Do take a read and make sure you take a note of everything you have learned over this festive period, so you can put it to good use in 2019…

It's a Kid's Life

It's a Kid's Life

At this time of year, it’s really evident that it’s a kid’s life! Card sending is all about marking occasions - be they personal and individual or seasonal and cultural. As a retailer, thinking about these in relation to children specifically can open up all sorts of opportunities to broaden your occasions offer and there has never been a better time to do it…

The War on Plastic

The War on Plastic

Pictures from Indonesia showing  ‘solid rafts’ of plastic bags and bottles in local rivers, talk of the 965,000 square miles of plastic in a region of the South Pacific created by circular currents and Blue Planet 2 showing images of delicate seahorses holding cotton buds in their tails have all raised the profile of our use of and disposal of plastics in recent months… But as consumers, are we ready to change what, and the way we buy, and take responsibility for disposing of it?

My greatest achievement?

My greatest achievement?

Last month, I stepped down as chair of the Giftware Association - and in doing so, was asked what I felt my greatest achievement was. It took me a while to come up with the answer! For those who didn’t make the AGM, here are my notes from my handover speech, and the answer to the question…

Celebrating the Big Day

Celebrating the Big Day

The great thing about weddings and anniversaries is that they drive a whole tranche of linked events that are card giving occasions. As retailers we need to consider whether these present an opportunity for us in terms of the products we offer. Once Easter is over it could be a strong product focus for you if you believe it is relevant to your customers and there would be enough demand to justify the space and stock investment needed. And if you decide to go for weddings ‘big time’ - here are my top tips for making your wedding range profitable…

5 ways to use your independence to your advantage

5 ways to use your independence to your advantage

This week I have the pleasure of being at Spring Fair 2018 in Birmingham, speaking to independent retailers about how they can grow their brands, maximise their profits and compete effectively against the big retailers in the UK's giftware, stationery and greetings card markets...

Let’s Celebrate Occasions!

Let’s Celebrate Occasions!

Greetings cards are sold in more retailers now than ever before; from museums to motorway services, garden centres to Glastonbury. For many retailers a spinner of greetings cards is a really useful addition for shoppers who need a card to go with the gift they have just bought but the key question is what proportion should be for specific occasions?