Giftware Association

How will past trends help us prepare for 2019?

How will past trends help us prepare for 2019?

 It’s already the last day of Spring Fair 2019 and I’m still wondering where the whole of last year went?! So before this year flies by any further - lets take stock, reflect on the trends of last year and see which are likely to continue to effect us in 2019. Understanding this will help you decide what to include in your range and identify product areas or categories you might want to introduce, grow or indeed remove. It really is worth taking some time to read these tips and think things through before investing in lots of new products for 2019.

Radio 4, daleks, sheep... and the GA Trend Talks

From gift trends and Dr Who icons in Birmingham, to the sheep drive in London - last week was non-stop!

On 27th September, the Giftware Association hosted a trends seminar day - with key speakers Marrianne Shillingford from Dulux sharing the global colour trends report (ahead of its official launch) and David Cartwright, from Birmingham's top social media agency, discussing digital trends and what’s happening in the world of social media right now.

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Whilst in Birmingham at the seminar (held at the Giftware Association’s Federation House), I also called into the BBC studios to record a live interview with Peter White for the Radio 4 You & Yours Programme - more on this in a future blog! There are some great Dr Who icons on display at the studios, and I couldn’t resist a picture with the Tardis and a Dalek!

And then on Sunday 30th September, I headed to London for the annual Sheep Drive, representing the Stationers’ Company ! I, along with other Freemen of the City (including Alan Titchmarsh) gathered together to exercise our right to drive our sheep across London Bridge.  We did this for charity rather than agricultural purposes, but this event is a great platform for communicating agricultural issues!

Organised by the Worshipful Company of Woolmen the event raises thousands of pounds for the Lord Mayor's Appeal whilst also providing an opportunity for Londoners and visitors to learn about the City's historic traditions.

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To find out more about this fantastic event, visit: sheepdrive.london

I’m passionate about what I do, and enjoy the variety of work I have the opportunity to experience every single week - but last week was especially fun, and extremely busy!