Right on trend - hottest trends in the stationery and crafting market for 2020

The links between stationery and craft are always strong, simply because so many crafting activities use mediums and materials that are in the core to the stationery sector. This year is no exception with calligraphy, journalling and colouring all being very popular with creatives both in the UK and abroad.

The London Stationery Show is an effective launch pad for new products and this year there was an array of great products and ideas all relating to stationery and craft.

Scarlet Opus, the trend forecasting agency, created an inspirational Trend Hub in the centre of the Business Design Centre area.

This was a great way to unveil the trends that will be influencing our buying in 2020. This may seem a long time away but, before we know it, the new year will be up us and these new influences will start to filter onto the market and change our purchasing patterns.

Scarlet Opus identified four trends:

·         Game Changer

·         The Traveller

·         Fellowship

·         Satori

Each with their unique dominant colour palettes, moods and themes, the four new trends each slot into a unique selling point and demographic.

Each display at the show grabbed product from exhibitors, showing how current product could be at the forefront of any of the four themes.  It’s also further proof that the stationery industry is at the sharp end of modern trends.


Year-on-year, The London Stationery Show gets more and more colourful. A riot of shades and tones reflected next year’s trends neatly!

Deep blues and reds linked to the Japanese Satori trend which ‘encourages consumers to find a natural rhythm and balance in their lifestyles in order to cope with the complexities of modern life and the distractions of the online world.’ Castelli’s Shibori fitted in well with the Satori trend and, I predict, will do well in the marketplace.


Pastel shades are still popular in all product formats, from pens and journals through to craft kits.


One product that really impressed me was the Chameleon fine liners. The innovative range blends colours using a unique dual ink system. With ink in the cap and the pen – I don’t think I’ve ever seen that before! The Chameleon team demonstrated how you can instantly blend colours by ‘switching the cap on to the top of another pen and leaving it for a few seconds.’ Like magic, the colour blend right in front of your eyes.  With a range of 48 colours plus the variety of blended colour options, the possibilities that can be created is staggering.

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Another standout product was the new EMOTT fine liners from Uniball are a great looking product, presented in eye-catching packaging.

Whilst the interest in colouring continues to grow, other areas of creativity are emerging too. Demonstrations on You Tube are helping trends to develop by teaching beginners to learn new skills and kits of components with instructions are a great way to get started.

I found some great kits that sparked my creative interest at the show and enjoyed having a go with the West Design’s Marabu Screen Printing Kit which made creating a design on a t shirt so easy. PIC 17 With a bit more time, I would have loved to have tried the Simply Make Weather Mobile kit too which produces a great finished product that I’d be proud to put in my house.


Derwent’s Inktense range of pencils and blocks is continues to be incredibly popular and adding a second Inktense Paint Pan Set with 12 new colours has extended the ranges appeal.

When the first set launched last year, Derwent found that product opened the Inktense range up to a whole new demographic of artists because of the painterly qualities, versatility and portability of the Paint Pan Set. The addition of 12 new colours will give a rich set of additional tones that can be achieved by blending and mixing them.


Away from traditional art, Staedtler’s latest edition to the Fimo family is a great way to get involved with modelling. The Fimo leather-effect range opens up a whole new world of crafting opportunities. It mimics the look and texture of real leather but, crucially, remains flexible and elastic after hardening. This way it can be cut, sewn, braided, pierced and embossed – it’s fantastically versatile.

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 It is available in 12 colours which can be bought as single blocks or a pack of 12 smaller blocks for those who want to enjoy its design scope and versatility; I thought it was amazing!