Interview: How to make the most of exhibitions

Earlier this week, I had the pleasure of being invited to speak to Small Man Media about the season's tradeshows and how to prepare for them with my top tips: '3 Musts' and '1 big Must-Not!'...

I was also asked some really insightful questions about trends in the industry, including:

  1. Are more people implementing technology in their pitches?
  2. How important is a coherent feel between product, messaging and stand layout?
  3. Should every exhibitor look to enter an award at an Exhibition?

For the answers to all these questions and many more - check out the full Small Man Media article >
 
I was also asked to choose my favourite show, and in honesty, it varies from year to year and depends what I need to achieve in visiting! This might sound like a cliché, but my favourite exhibition is one that delivers great results and therefore is time well spent!

However, on a personal note, it is probably the Stationery Show. I’ve been part of this industry since 1989 and the Stationery Show is just like coming home. I know the exhibitors very well – so as well as doing good business, it is a great opportunity to catch-up with old friends.

Which is your favourite show, and why?