Following on from my last blog on how (and why) gifts can make a great addition to an Independent Retailer's product range, if you are thinking of introducing other product categories into your shop then you'll want to know that they have a good chance of success and that the space in your store will be well used so that you don't waste money on gifts that won't sell.
So here are 10 things to consider before going ahead to help ensure the range will be popular with your customers:
- Is the product relevant for your customers?
- Does the new brand reflect the same qualities as your shop?
- Are the retail price points right for your business?
- Do you have space to display this range?
- Do you have the right fixtures to display this type of product effectively?
- Will your new supplier allow you to place a small initial order, so you can run a trial?
- If so, when will be the best time of year to do this trial so that if it is successful, you are able to have a full range instore for your peak sales period?
- Can the new supplier recommend a range of best sellers for you to test?
- If your local competitors are stocking a similar range, how can you make sure your offer is distinct, different and better?
- How are you going to make sure your customers know you have this new range in stock?
If you would like any help with introducing a new product category or range - I'll be happy to advise. I'll be at Spring Fair for the next few days so if you're heading to the show get in touch and we could meet there...!