Having visited a number of stationery exhibitions this year, I am pleased to report that there is plenty that is fresh and new that will excite our customers. For someone who works in the industry everyday it might be tempting to think that there would be little new product to see at the shows - but that was far from the case! There were plenty of innovative products being shown for the first time...
A significant proportion of the products of note were notebooks, and there were lots of eye catching designs - like Quadrille's range of Lulu Guinness notebooks using a striking combination of red black and white with glossy red lips made even stronger by die cutting.
Nuco have a fabulous range of notebooks with transparent plastic neon covers with an embossed logo that appeared to shine. They will be available for delivery from early this month (July) and they are perfect for Back to School; the timing will be tight but well worth it if you can get them on your shelves in time!
Journals for recording thoughts and moods were very evident supporting the trend for self-awareness and mindfulness. This type of book is very personal so the cover design and layout will be a critical part of the purchasers buying decision, meaning retailers stocking these products must be really clear about who their target customers are and select designs and layouts that will appeal.
Leuchtturm1917 Bullet Journals are part of this trend and after a fascinating chat with the company which helped me to understand how they should be used, the symbols and the way of working it supports it really is very effective. After that, I have been fascinated to notice how many notebooks have dotted or squared paper now and to hear how the sales of these ‘rulings’ are increasing.
Another notebook of note in this genre is Launchpad winner, Trigg Life Mapper, with their productivity diary 'that transforms your goals into success... bringing planning, habit & mindfulness to a fresh journal format'!
There is a fabulous volume of UK made stationery product available to retailers who can take advantage of short leadtimes and avoid the hassle over exchange rates. One company who has significantly increased its manufacturing of notebooks is Enveco who most of you will know as an excellent envelope supplier to the card industry.
The Great British Notepad Company is another great example of a UK stationery manufacturer coming forward to make themselves known in their own right. They have manufactured for other industry sectors for many years as well as very well-known stationery retailers, and now we can all benefit from their experience and expertise.
If you're a card retailer looking to extend your range, in my next blog I'll be explaining why I think notepads, journals and gift stationery are the natural choice... so tune in next time!