Assisting Lord Sugar

If you were watching the final episode of The Apprentice last night (Sunday 18th December) - you may have spotted me on the panel advising on which of the two finalists should win the £250,000 investment and become Lord Sugar's business partner...

The last episode saw the finalists - novelty gifts company owner Courtney Wood and homemade cake maker Alana Spencer – launching their companies (name, branding and TV advert). I then sat with 20 other experts alongside Lord Sugar, Karren Brady and Claude Littner to hear their business pitches at London's City Hall.

SPOILER ALERT: Following Courtney’s pitch for his Purple Whale company, I spent some time advising Lord Sugar on the potential for his gifts company, but the show finished with Ridiculously Rich By Alana winning the investment.