How rude is too rude (on a greetings card)?

How rude is too rude (on a greetings card)?

'Funny' varies hugely so humour cards come in all sorts of shapes, sizes and genre - including cute, clever and downright rude. It’s really important to choose the right type of humour for the recipient or they might not laugh at all - or worse, take offence!! Humour is definitely proving popular with a lot of publishers this year and lots of new ranges were launched at Top Drawer and Spring Fair... so I have collected a set of cards together which I love - and hopefully they will make you smile! Please note, my shortlist contains a couple of rude ones!

Do you really understand your shop space?

Do you really understand your shop space?

What are your core lines that you want to continue stocking over the next 6 months and where is the best place to locate them to maximise sales?

Last month at Spring Fair, I spoke to Independent Retailers about how to manage stock effectively and grow sales, profitably. One of the key things you need in order to do this is to understand your shop space. Here's my advice on how to map the space, and then how to optimise it for the year ahead...

Interview: How to make the most of exhibitions

Interview: How to make the most of exhibitions

Earlier this week, I had the pleasure of being invited to speak to Small Man Media about the season's tradeshows and how to prepare for them with my top tips: '3 Musts' and '1 big Must-Not!'...

I was also asked some really insightful questions about trends in the industry... For the answers to all these questions and many more - check out the full Small Man Media article >

Planning for seasonal events – how much can I spend?

Planning for seasonal events – how much can I spend?

If you're heading to any of the many tradeshows this season, hopefully you're going with a planned shopping list! Keep in mind your sales cycles and plan when you want to have new products available. This will help you ensure that you don’t have everything in at once, which helps your cash flow and means you have new products to refresh your displays arriving every 4-6 weeks to keep your regulars customers interested. Planning for seasonal events is a great way to prioritise your shopping list...

My tips for clearing Old Stock effectively

My tips for clearing Old Stock effectively

If you've been to any of the season's Trade Fairs, you'll no doubt be excited by the prospect of the new stock you've sourced. But clearing old stock is just as important an activity - and can present a great opportunity to excite your customers and generate sales. Depending on the products you sell and who your customers are, your SALE strategy will vary.

Why Industry Awards make everyone a winner - entrants, judges, retailers and customers!

Why Industry Awards make everyone a winner - entrants, judges, retailers and customers!

As it's the final day of Spring Fair for another year, I've been reflecting on the highlights. Particularly the fantastic Gift of the Year Awards Ceremony on Sunday evening and the attention the winners' display in the Spring Fair concourse has attracted! I've been thinking why doesn't every supplier or manufacturer enter at least one eligible product for an industry award... every year?

5 ways to use your independence to your advantage

5 ways to use your independence to your advantage

This week I have the pleasure of being at Spring Fair 2018 in Birmingham, speaking to independent retailers about how they can grow their brands, maximise their profits and compete effectively against the big retailers in the UK's giftware, stationery and greetings card markets...

10 things to consider if you're thinking of introducing new product categories to your shop

10 things to consider if you're thinking of introducing new product categories to your shop

Are you heading to Spring Fair 2018 taking place at the NEC in Birmingham over the next few days? Perhaps you're hoping to find some giftware to complement your instore range? Here are 10 things you'll need to consider to ensure that it sells and adds to your profitability...

Gifts can make all the difference to your profitability

Gifts can make all the difference to your profitability

With the winners of the Gift of the Year Awards 2018 set to be announced at tomorrow's ceremony at the Vox Conference Centre in Birmingham - here's why you might want to consider adding gifts to your store's range to make it more profitable...

Speaking at Spring Fair 2018

Speaking at Spring Fair 2018

Are you heading to Spring Fair in February (4th - 8th, NEC, Birmingham)? It's set to be a great show - packed with immersive trends installations, seminars, meet the experts sessions, and workshops...! I'm particularly looking forward to joining the speaker line up for the event again this year!